Great Questions Julia.
Our best referral source by far is our current clients and there are plenty of them in this local area even though we serve an international market.
Our 3 of our best clients are:
1. a national company (service provider) headquartered here in Baltimore. They started off using us just for conference calls lead by folks at corporate but now have accounts set up with all their regional offices. Any organization with regional offices need conferencing like ours so there can be management and information sharing among the various locations.
2. a technology company headquartered in NJ with sales people all over the east coast. They need our conferencing to keep in touch with each other and to manage client projects.
3. A state association that uses our web conferencing to provide training to its member organizations. They are a small group but have become a main referral source as their member organizations see our services and wish to use them as well. national associations are great too. Also non-profits with busy and geographically dispersed board member... they use for their board / committee meetings.
We are so women-owned, SBA small and HUBZone-certified so primes contractors to the Federal government with diversity spending requirements are also great prospects for us.
Here is the ICP (ideal customer profile) that we have created:
Ideal Customer Profile: (of course, we still provide services others but this is who we proactively seek)
• Geographically dispersed field organization (could be sales or marketing or operations or HR)
• Or, geographically dispersed client base / prospects (such as consultants, lawyers, software sales)
• Existing user of conference calling
• At least 3 call leaders (3 different people within the company that might set-up or lead calls from time to time)
• End-user decision maker (not a requirement but decentralized decision-making does make for an easier sale)
• No significant obstacles (e.g., current service provided by President's relative; own their own communications bridge)
• Can bill 1,000-20,000 minutes per month (i.e., about 3 to 60 calls per month) - and there are many ways to get there:
• this might be one executive that does a call each week
• this might be three department heads that do one call a month
• it could be 5 sales people that do 2 remote sales calls per month
• or better yet, 15 different field managers that each do weekly calls
Who within the company would we like to talk to? Types of Buyers of Conferencing Services
User Buyers Economic Buyers Technical buyers
Administrative Assistant
Office Manager
Telecommunications
Office Manager
Manager of field organization
I/T
Manager of field organization
Purchasing
Purchasing
Controller
Telecommunications
Any of the above folks would be just fine, depending on who you happen to know. In general, our best target is an end-user decision-maker within a decentralized organization. In a smaller organization such as a law firm or a CPA firm, the economic buyer works well... typically the office manager. The longest term sale is to a technical buyer that is centralized within a very large corporation, but if you happen to know just the right person to talk to, that in and of itself can be very helpful since that alone can be hard to determine within a huge organization... even the people inside the organization often can't point you in the right direction.
Talking to end-users before decision makers is great too since they know what the current process and what they like about and what they don't. From them, I can the features that are important to them.
Whether you (or someone you know) make one teleconferencing call a year or several a day, here are 5 great reasons to consider to our ExpressDial service:
• Convenience: always use the same dial-in number and passcodes (unique but permanent to each call leader)
• Time Savings: no need to make advanced reservations; just use your account whenever you need it, from where ever you are.
• $ Savings: more economical than traditional operator-assisted services; no monthly fees; no minimums; no set-up costs; pay only for minutes used.
• Reliability: 99.99% audited uptime, due to the redundancies built in at all levels in our system
• Free WEB Service: "lite" web conferencing (to share PowerPoint docs) is included for free when used in conjunction with ExpressDial
Judith A. Schaefer, ExpressConnect Conferencing
judy@expressconnectinc.com
410-235-4092
If you or anyone you know has a need for audio or web conferencing services, please contact me or visit our website at www.expressconnectinc.com