Who is a good lead for you? Who is a good client for you?

Welcome to the Holidays!

Who is your best client? Who is your best referral source?

Paint a picture of two or three of your very best leads/clients so I can refer to you easier.

When you describe your best leads/customers/referrals, then I can page through my mental database and extract the perfect candidate for your business.

A great example:

Donald of D&S Cabinets' best referral source is an Interior Designer and his best customer is a general contractor. When I meet either an Interior Designer (like Venetia Boyd or Pamela Smith-Evans I can refer them to Donald. When I meet a General Contractor I can refer them to Donald. It's a fun matching game! 

Edited: October 28, 2010 10:50AM

Replies to this Topic

The best leads for me are loan officers/mortgage brokers and Realtors.  These are the people who mostly recommend their clients to the title company.

My best client would be people looking to purchase property and/or refinance their current mortgage.  because it really is the buyer/borrowers choice what title company to use.

Thanks, Tonya  Smile

Our best leads work for both Rolling Ads of Maryland and my new exclusive Representation of the Maryland area Chocolate Publishing.  These leads would be Event Planners, Corporate Businesses - Marketing Advertising, Hotels, Universities, non-profits. Both of our businesses could benefit them by advertising their services or products in a unique venue of either  their business cards or message printed on Chocolate for new or potential clients and we also have "the in your face marketing" on the road!  We always no only advertise our clients on our vehicle but also offer our website as another link/connection to them.   I also look for connections we have that may lend a hand in their business.  Hotels - I have several caterers, entertainers, party planners, non-profits that I am connected with.  Marketing & Advertising - there is such a correlation and collaboration that would be a great marriage as a new exciting avenue to help clients...especially if they are versatile in their marketing, specialty and advertising services.  We also offer 15% referral fee for Rolling Ads of Maryland should a referral contract with us.  And I am offering 5% referral fee for Chocolate publishing referrals.    I also enjoy the game of connection, who you think would be a fit...listening, timing and educating is the key. 

Tammy

The best leads for me are financial executives in B-to-B companies. CFO's, A/R Managers, Dir of Credit, etc 

I find my leads all over the place, however the most inexpensive site I have found with the most detailed and up to date information is Lead 411

Kim
  • Dec 17, 2009 03:20PM

Thanks for asking, Julia. The best referral sources for my team-building programs would be HR folks, professional level staff and mid-level management in medium to large businesses. The ideal clients are managers, executives or boards of directors who want to bring their teams together to experience a fun activity and participate in a creative program that will help them improve a specific aspect of performance in the workplace.

THE BEST LEADS FOR "THE SIGN MAMA" ARE NEW BUSINESS OWNERS ,CURRENT BUSINESS OWNERS,REAL ESTATE ,JUST ABOUT ANYBODY WHO NEED THEIR MESSAGE OUT THERE.

WE LOVE TO TURN AROUND FUNNY LOOKING SIGNS !SO IF YOU EVER SEE ONE THAT YELLS "CHANGE ME!",GIVE US A CALL.Wink

AND TO SPREAD THE GIFT OF JOY THIS SEASON,WE ARE TAKING OFF 10% FROM ALL ORDERS PLACED BETWEEN NOW AND JAN.01.2010.

WE DO SIGNS LIKE IT'S OUR BUSINESS!

 

THANKYOU JULIA.

THE SIGN MAMA

My best lead is someone interested in owning their own business. My best customer is someone interested in the latest in skincare for sun damage, anti-aging, acne and sensitive skin.

Carol Adgerson

Executive Consultant

Rodan and Fields Dermatologists               

 

 

Edited: December 17, 2009 04:53PM

Thanks for asking Julia.  My best lead is any previous customer.  I love my job and I think it shows in my work.  I am an embroiderer for the past 10 years.  It was something I just fell into.  Having a background in design and sewing helps.  At first I just sold and sorced out the jobs, but when I saw what other companies were giving me  as a finished product I knew it was time for a change or I would be loosing customers.  I purchased my own machines and now I have complete control with the finished product.  I gives me great pleasure to see the smile on a customers face or a nice note in the mail after they receive their order.   I work for any industry, no order is too small.   Most of my work is word of mouth. 

Edited: December 17, 2009 05:47PM

Great Questions Julia.

Our best referral source by far is our current clients and there are plenty of them in this local area even though we serve an international market.

Our 3 of our best clients are:

1. a national company (service provider) headquartered here in Baltimore.  They started off using us just for conference calls lead by folks at corporate but now have accounts set up with all their regional offices.  Any organization with regional offices need conferencing like ours so there can be management and information sharing among the various locations.

2.  a technology company headquartered in NJ with sales people all over the east coast.  They need our conferencing to keep in touch with each other and to manage client projects.

3.  A state association that uses our web conferencing to provide training to its member organizations.  They are a small group but have become a main referral source as their member organizations see our services and wish to use them as well.  national associations are great too.  Also non-profits with busy and geographically dispersed board member... they use for their board / committee meetings.

We are so women-owned, SBA small and HUBZone-certified so primes contractors to the Federal government with diversity spending requirements are also great prospects for us.

Here is the ICP (ideal customer profile) that we have created:



 Ideal Customer Profile: (of course, we still provide services others but this is who we proactively seek)

• Geographically dispersed field organization (could be sales or marketing or operations or HR)
• Or, geographically dispersed client base / prospects (such as consultants, lawyers, software sales)
• Existing user of conference calling
• At least 3 call leaders (3 different people within the company that might set-up or lead calls from time to time)
• End-user decision maker (not a requirement but decentralized decision-making does make for an easier sale)
• No significant obstacles (e.g., current service provided by President's relative; own their own communications bridge)
• Can bill 1,000-20,000 minutes per month (i.e., about 3 to 60 calls per month) - and there are many ways to get there:
• this might be one executive that does a call each week
• this might be three department heads that do one call a month
• it could be 5 sales people that do 2 remote sales calls per month
• or better yet, 15 different field managers that each do weekly calls

Who within the company would we like to talk to? Types of Buyers of Conferencing Services
User Buyers Economic Buyers Technical buyers
Administrative Assistant
Office Manager
Telecommunications

Office Manager
Manager of field organization
I/T

Manager of field organization
Purchasing
Purchasing


Controller

Telecommunications

Any of the above folks would be just fine, depending on who you happen to know. In general, our best target is an end-user decision-maker within a decentralized organization. In a smaller organization such as a law firm or a CPA firm, the economic buyer works well... typically the office manager. The longest term sale is to a technical buyer that is centralized within a very large corporation, but if you happen to know just the right person to talk to, that in and of itself can be very helpful since that alone can be hard to determine within a huge organization... even the people inside the organization often can't point you in the right direction.

Talking to end-users before decision makers is great too since they know what the current process and what they like about and what they don't. From them, I can the features that are important to them.


Whether you (or someone you know) make one teleconferencing call a year or several a day, here are 5 great reasons to consider to our ExpressDial service:

• Convenience: always use the same dial-in number and passcodes (unique but permanent to each call leader)
• Time Savings: no need to make advanced reservations; just use your account whenever you need it, from where ever you are.
• $ Savings: more economical than traditional operator-assisted services; no monthly fees; no minimums; no set-up costs; pay only for minutes used.
• Reliability: 99.99% audited uptime, due to the redundancies built in at all levels in our system
• Free WEB Service: "lite" web conferencing (to share PowerPoint docs) is included for free when used in conjunction with ExpressDial


Judith A. Schaefer, ExpressConnect Conferencing
judy@expressconnectinc.com
410-235-4092
If you or anyone you know has a need for audio or web conferencing services, please contact me or visit our website at www.expressconnectinc.com

 

 

A good client for me would be business that wants to save on credit card processing fees and get 100 free gifts with their logo to give to clients.  For more info contact.

Christian

H (301)317-7815

C (240)645-6664 

HR Director's for businesses in Downtown Baltimore, Ellicott City, Elkridge, Arbutus, Catonsville who might into a free wellness day for employees, either massage or nutrition seminar.

 

or

People who are looking to break limiting patterns in 2010, ready to have me hold them to their best self, and live their best life, whatever that is for them.

I just recently completed a survey of my current clients and have been working hard on a profile of the ideal client.  Since the amazing workout I teach is beneficial to everyone it has been difficult to do a good client profile to target my marketing, but I feel much more secure in this after recent activities.  So my ideal client is as follows:

   1. energetic

   2. knows how to have fun while working

   3. curious about their own health and healing process not just looking for a quick      fix for weight loss, but a long term solution

   4. motivated

   5. influential in a group or community that I can serve

And this client wants a workout that:

   1. Is rehabilitative

   2. is still fun if you hate to workout

   3. Is anti-inflammatory and reduces pain

   4. Gives you better muscle tone at home

   5. Has no impact kick-butt aerobics

And wants to workout with a trainer who

   1. Makes the workout much more challenging than doing it alone

   2. is fun

   3. Makes them feel great about themselves

   4. Is a gifted teacher

   5. Is enthusiastic

 

And this time of year it's GREAT to really know this moving forward.  I am looking forward to great results in my class blast next week.  $2.10 classes to get READY for 2010!

Kiona

A good lead is someone who is looking for a risk free business with a reputable, well-established company.  We provide reliable, residual income through Consumer Direct Marketing.  This individual is personable, motivated, and interested in health & wellness. 

A good client would be someone who is sick & tired of being sick & tired, who wants to go green, wants to save time & money, and wants their home to be a safer, healthier place.  This person wants exceptional products at reasonable prices delivered right to their door.

Be well!  Natalie

nkboecker@wedeliverwellness.com

410-252-1879

Wonderful question, Julia! Thanks.

My best customer feels strongly about surrounding herself in luxuriousness, sumptuousness; believes that she deserves the best life has to offer, BUT wants to do it on HER budget. For Do-It-Yourselfer's, I sell fabrics, trims and accessories.

My best lead is a real estate agent, a painter, a landscape architect, people who reface kitchens/baths, people who sell art, mortgage brokers (new home slaes).

 

 

Edited: December 21, 2009 08:54AM

  • Dec 21, 2009 09:54AM

A good referral source for me is a marketing/PR director or advertising firm; someone who has a message about products or services and needs the graphic visuals to help communicate that message to the target audience.

Good clients for me are businesses and associations looking to improve their marketing materials with better graphic design and visual communications to reach their target audiences and members. Even in this economy, design matters and has been shown to have a positive impact on results.

If you know of a business or association who is looking to improve their "look" in 2010 and gain more recognition for their products and services, please let them know about design25 graphics - sophisticated simplicity with impact.

design25 graphics - www.d25g.com - 301.801.3491

We love locally owned businesses! A good referral is anyone who either does not have a website, or more importantly, has one but is dissatisfied with their current web provider. A vast majority of our customers come from poor service oriented web providers. I got a customer this summer who said (with regards to their current web person) they wanted to "rip his throat out". This is just ONE! So, yes anyone who is in a murderous rage over their web provider, send my way! :)

Randy Goldstein

BizMarquee.com, Inc.

Great question!

My best clients are:

1)a new business who need the following designed: logo, business card, leaflet, brochure, flyer, postcard, poster, website

2) an existing business looking to review their marketing strategy, revamp their website, or to learn how to better utilize social networking sites like this one, LinkedIn, Facebook and Twitter

3) someone writing a book who needs the book art and someone to promote it

Go to www.logicreative-design.com to learn more.

My best referral source is existing clients like Sandy Bearden and Patsy Anderson who are on Setter Drive and all of you!

Edited: December 21, 2009 12:15PM

Hey Julia,

The best leads for our company Amazing Resumes & Coaching Services Vary as our company is composed of 3 divisions - documentation (resumes, etc.), career coaching, and outplacement. Additionally we offer workshops and teleseminars to individuals and companies.

That being said, great leads for us would include:

1) Individuals who are currently out of work or are planning on transitioning (these leads can be great as we are a full service career management provider and can guide our clients form start to finish). Professional resume writing, Cover Letter Writing, Interview Coaching, Job Search Strategies....

2) HR Directors are also great leads as we work with many businesses who are going through lay off's and are looking to give their employees some additional help. (we provide workshops on Resume Writing, Interviewing and Job search). Which come in handy to those who are being laid off.

3) Another great service we provide at a low cost is our Resume and Cover Letter Critique, if you know of folks who are or have been applying for jobs and are not getting any response it's probably due to their resume. We offer a 9 page critique for $34.95 (on special this month for $29.95) which has helped many people polish up their resume.

If you need more information on any of our services feel free to contact me (410) 916-3652!

Thank You,

Caren Leven

www.amazingresumesmd.com

Thanks for the question! Our ideal connection would be small/medium business owners who deal in Luxury Goods or Services. We are a niche marketing company that produces "The A List Book" as a guide to luxury new home owners. We also strive to promote sustainable and conscious business practices. We are currently filling our first A List Book in Annapolis.

Best,

Tabitha Cawthorne

A List Publishing

www.accessthealist.com

An ideal client for me as a "Personal image Consultant," is a woman who:

-  Needs to look great everyday, on a budget.

-   Is tired of struggling to find flattering clothing.

-   Lost or gained weight.

-   Is unsure what to keep and what to get rid of.     

-   Wants a system to use for easy shopping and 

    dressing. 

   

Good referral sources for me are:

- companies that help people find jobs

- exercise & weight loss providers

- plastic surgeons

- people in the beauty business.

 

To find out more about what "The Wardrobe Wizard," does, go to: 

 website: www.WardrobeWiz.com/

 or go to blog posts

  http://blog.wardrobewiz.com

 

Thanks, Julia - and Happy New Year!

I work with clients in one of two categories: (1) Non-native English speakers who want to improve their American English pronunciation and (2) Native English speakers who want to improve their professional grammar/diction. So, among my best clients are foreign-born professionals who have conversational command of English, and are motivated to put in the practice required to develop their communication skills. My best clients can also be native speakers of "non-standard" English dialects who want to enhance their marketability by becoming more fluent in "Standard English."

Right now, I'm especially interested in referrals from: (1) Human resources/training & development specialists; (2) Health care/assisted living executives; and (3) Law firms and other companies that are involved in bringing foreign-born professionals to the U.S.

Best,

Marquita

(410) 730-1731

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