Director of Marketing and Communications / Two River Theater Company
Posting From Director of Marketing and Communications / Two River Theater Company Location Red Bank, NJ 07701
Two River Theater Company
Description:
Two River Theater Company
Director of Marketing & Communications
Position Description
Two River Theater Company, home to a state-of-the-art, non-profit, Actor's Equity two-theater complex in Red Bank, New Jersey, is seeking qualified applicants to fill the position of Director of Marketing & Communications. Under the leadership of Artistic Director John Dias and Managing Director Michael Hurst, the theater produces an eight play season, with a commitment to the creation of new plays and musicals through a year-round series of developmental readings and workshops. The theater also offers numerous education programs (both at the theater and in schools), audience-engagement initiatives, and community outreach.
This position is responsible for the leadership of the Marketing Department, all earned revenue goals, audience building and organizational communications. The Director of Marketing and Communications reports to the Managing Director and is a member of Two River Theater's senior management team and works closely with the Artistic Director, Executive Producer, Board President and Board Committees.
Responsibilities:
•Create and implement strategy for earned revenue including subscriptions, single ticket and group sales, program advertising, concessions, merchandise etc.
•Develop all pricing, packaging, and discounting strategies.
•Conduct audience research and surveying.
•Supervise all customer service touch points.
•Shape all organizational messaging in collaboration with all departments to insure consistency of institutional messaging.
•Create a Communication/PR strategy for individual productions, overall institutional position, education program, new play/musical development and other institutional initiatives.
•Responsible for all local, regional and national media relations.
•Supervise a staff of three and provide oversight for box office and front of house.
•Monitor and report regularly on the progress of the marketing and communications program at Board meetings.
Qualifications:
•3+ years of professional marketing experience in a leadership role.
•Theatrical industry experience is preferred.
•Be a highly creative and strategic thinker with a proven track-record in creating and executing campaigns that generate sales and maximize return on investment.
•Possess a strong point of view about how to market productions and effectively share that strategy with the staff and Board.
•Understand consumer buying behavior and dynamics.
•Implement customer/market research and data analysis in decision-making.
•Media relations on both local and national levels.
•Have a strong understanding of electronic and social media.
•Be able to align, enhance, and manage a brand across multiple channels.
•Possess exceptional oral and written communication skills.
•Effectively manage and develop a staff.
•Exhibit a creative, collegial, and collaborative work style and a close attention to detail.
APPLICATIONS
Candidates should submit a letter of intention and a detailed resume (with a list of references) to Michael Hurst, Managing Director by email or mail to the address below; no phone calls please.
Attn: Director of Marketing and Communications
Two River Theater Company
21 Bridge Avenue
Red Bank, NJ 07701
resume@trtc.org
Two River Theater Company
21 Bridge Avenue
Red Bank, NJ 07701
Details:
Category and Subcategory:
Jobs - Management/Administrative
Pay:
Paid
Contact Info:
APPLICATIONS
Candidates should submit a letter of intention and a detailed resume (with a list of references) to Michael Hurst, Managing Director by email or mail to the address below; no phone calls please.
Attn: Director of Marketing and Communications
Two River Theater Company
21 Bridge Avenue
Red Bank, NJ 07701
resume@trtc.org
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