Hot Topic: Get a Web site, get global exposure!
Did you know...
According to research released this month by Harris Interactive, half of respondents said they made an online purchase in the previous year as a result of permission-based e-mail marketing. And, as eMarketer points out, "e-mail was second only to customer reviews on Web sites for influencing online purchases" according to a study conducted in February by DoubleClick Performics. When it comes to influencing online purchases, e-mail was nearly equal to search methods, according to the study.
These numbers show that opt-in e-mail (not spam!) is an extremely effective way for your clients to influence their customers into making a purchase.
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Remember what we always say about the many benefits of a Web presence for a small business? A business that leverages the Internet has the potential to reach millions of new customers all over the world! A recent article in USA Today gives plenty of weight to the argument that every business needs a Web site for global exposure!
"The timing has never been better for small businesses to get out of their backyards and become global players," said small business consultant Laurel Delaney of GlobalTrade.com.
The article states that more and more US small businesses "selling hundreds of billions of dollars in goods and services to Asia, Canada, Latin America, Europe and Africa." In fact, from 1992 through last year, US small business exports rose almost fourfold to $400 billion, according to the Small Business Administration. USA Today counts the Internet among the key reasons for this booming globalization.
You have an opportunity to reach consumers all over the world and gain international promotion. Tell them what's happening for small businesses just like theirs all over the country-there's no reason they can't experience the same success!
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more info: info@wordofmouthcpr.com or 410-978-8555
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